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Sales Moves


Jeffrey Gitomer is author of The Little Green Book of Getting Your Way and The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service.

The phone is smart — how smart is the user?

05/09/12 Have you noticed the shift in human focus and concentration?

Measuring the ROI of social media? There’s a laugh, and a joke

04/25/12 I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media.

Training is out, education is in — are you in or out?

04/18/12 There are no two companies that train alike. Some go all out. Some do little or none. From my personal observation over the past five years, training — especially sales training — is in decline. Training budgets follow the economy and corporate profits.

Elements from the past 20 years you can use for the next 20!

04/11/12 I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media and personal development.

What has the last 20 years taught me about the next 20?

04/04/12 I’m celebrating my 20th year of writing about sales, networking, loyalty, trust, attitude, leadership, business social media and personal development.

A celebration of consistency, a legacy of insight

03/28/12 This is the 20th anniversary of my first column. "Sales Moves" first appeared in the Charlotte Business Journal on March 23, 1992. The column was an instant success. It soon found its way to Dallas, Atlanta, Denver, Philadelphia and a bunch of other cities. My column has appeared in more than 250 publications.

Are you a true believer … or just a salesperson?

03/07/12 What do you believe in?

Where are you in the game of sales — setting standards or making quota?

02/28/12 On March 2, 1962, an unbreakable basketball record was set.

Flying from point A to point BS on any airline

02/22/12 Note well: I am grateful to all airlines and the services they offer me. This column is not written in anger, nor is there any malice intended. It’s just a factual observation from a very frequent customer. And a hope they can do the obvious.

Work more, Sell less — the new formula for success

02/15/12 I am sick of people telling me I work too hard.

Why are you fighting with procurement and purchasing?

02/08/12 Disclaimer: The following article is a reality and a strategy, not defamation or a tactic.

Whose Happy New Year is it — yours or theirs?

01/11/12 Happy New Year! Or is it? Are you happier than last year?

What happened last year? And what's the goal for this year?

01/04/12 It's interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that's ending.

7.5 things to think about before the New Year

12/21/11 1. Why are people sending me emails with "the most sincere wishes ... from the bottom of our hearts ..." and then asking me to buy their crap IN THE SAME EMAIL? Couldn’t they send me sincere wishes in one email, and buy-my-crap requests in the other? When I get these email cards, I make a mental note NEVER to do business with these people. How sincere are your holiday greetings?

12.5 predictions and challenges for a great 2012

12/14/11 PLEASE NOTE: These are not economic predictions. They are based on my personal observation and first-hand knowledge of sales forces across the United States — their present situation, and their future hope based on market conditions and readiness.

What are you really asking of 'your people'?

11/09/11 "I want my people to be accountable."

Want to have a great reputation? Earn it!

11/02/11 Your reputation precedes you.

Do you have your Mackay MBA? I do!

10/26/11 I read Swim with the Sharks Without Being Eaten Alive by Harvey Mackay in 1992. It was a life-changing, and career-changing, book for me and millions of other readers (hopefully you).

What is networking really? And are you doing enough of it?

10/19/11 Here’s a question I often get: Where should I network to get the most leads?

Creating a solid mastermind group

09/21/11 The idea of a mastermind group was put forth and expounded upon by Napoleon Hill in his two classic books — Think and Grow Rich, written in 1937, and How to Sell Your Way Through Life, written in 1938.

How is your ability to make the sale?

09/14/11 "Jeffrey, what’s the BEST way to make a sale?"

How I spent my summer vacation

09/07/11 I have fond memories of writing paragraphs during the first week of early grade school about how I spent my summer vacation. You do, too.

Your golden ticket is within your grasp — you may already have it

08/30/11 Author’s note: This article came about because of a spam email I received claiming that "excellent communication is the golden ticket," and all you have to do to get it (you guessed it) is give them some of your gold. I mentally corrected the concept. It’s not excellent communication. It’s transferrable communication! And my thoughts about a golden ticket went on to become this …
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